Type Tuesday: The Letter G

This is the continuation in the series of designs based on the alphabet from our Creative team. Each post will include their designs and a peek into their process. Enjoy!

The odds were stacked against me for this challenge because of the following reasons.

1) I overthink everything

2) I don’t have kids to help me with cool awesome ideas – See letters B, D and F

3) The other designers here in JP are amazing! How can I stack up against them!?

Nonetheless, I faced the challenge – and of course, I did so while listening to music to get my creative juices flowing.


#1 Doodle

I began doodling like a mad man because I believed that this was the time to let all ideas come out. You know I went a little crazy during this first step because I sharpened my pencil at least four times. Seriously.


#2 – Just Pick One

After looking at all my doodles, I ultimately liked the concept of using negative space to portray the letter on the canvas. I liked this one the most because of its simplicity.


#3 – Illustrate It

Next, I drew it on Illustrator because I needed to transfer my idea from paper to computer.

Screen Shot 2016-08-22 at 9.32.45 AM

#4 – Go HAM

I then went off the deep end a bit. I started creating tons of variations of the design. I tried different colors, backgrounds, weight, effects, etc. I was starting to go overboard.

Screen Shot 2016-08-22 at 9.48.23 AM 

#5 – Get Feedback

To reel myself in, I asked for feedback from my office peeps and got all sorts of different opinions. Some really liked a minimal approach; others wanted more color; others liked an abstract look. I got lots of great suggestions and advice.

Senior Graphic Designer and leader of the Armenian Cosa Nostra in Fresno, Vicken Massoyan, helped me come up with a really cool variation that resembles a guitar (G for guitar… I play guitar… Get it…?).

#6 – Make A Final Decision

I struggled to pick one final design so instead of driving myself mad, I decided to take Anna’s very wise advice and use all four of the top four designs. I have a slight feeling it’s a cheating approach but at least this way, YOU can pick YOUR favorite one and get it tattooed on your shoulder. The choice is yours.


I cannot wait until the next letter challenge!

Pablo Ruiz De Chavez, Web Developer

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