This is the continuation in the series of designs based on the alphabet from our Creative team. Each post will include their designs and a peek into their process. Enjoy!
The odds were stacked against me for this challenge because of the following reasons.
1) I overthink everything
2) I don’t have kids to help me with cool awesome ideas – See letters B, D and F
3) The other designers here in JP are amazing! How can I stack up against them!?
Nonetheless, I faced the challenge – and of course, I did so while listening to music to get my creative juices flowing.
Process
#1 Doodle
I began doodling like a mad man because I believed that this was the time to let all ideas come out. You know I went a little crazy during this first step because I sharpened my pencil at least four times. Seriously.
#2 – Just Pick One
After looking at all my doodles, I ultimately liked the concept of using negative space to portray the letter on the canvas. I liked this one the most because of its simplicity.
#3 – Illustrate It
Next, I drew it on Illustrator because I needed to transfer my idea from paper to computer.
#4 – Go HAM
I then went off the deep end a bit. I started creating tons of variations of the design. I tried different colors, backgrounds, weight, effects, etc. I was starting to go overboard.
#5 – Get Feedback
To reel myself in, I asked for feedback from my office peeps and got all sorts of different opinions. Some really liked a minimal approach; others wanted more color; others liked an abstract look. I got lots of great suggestions and advice.
Senior Graphic Designer and leader of the Armenian Cosa Nostra in Fresno, Vicken Massoyan, helped me come up with a really cool variation that resembles a guitar (G for guitar… I play guitar… Get it…?).
#6 – Make A Final Decision
I struggled to pick one final design so instead of driving myself mad, I decided to take Anna’s very wise advice and use all four of the top four designs. I have a slight feeling it’s a cheating approach but at least this way, YOU can pick YOUR favorite one and get it tattooed on your shoulder. The choice is yours.
I cannot wait until the next letter challenge!
–Pablo Ruiz De Chavez, Web Developer
Dan Wells says:
Top right! It has just a touch of color but most importantly, I tend to study it more than the others.
Sean says:
Nice! Thanks for sharing the process. I love the bottom two