Year: 2014

Six Steps to Improve Your Video SEO

I’m not a very emotional person, but heartwarming commercials and videos of puppies make me cry. It’s almost embarrassing how easily the Barne’s twins’ Guinness

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My Close Call With Crowdfunding

I’ve got a confession to make. Despite my fastidious nature, I’ve got a little habit that tends to get in the way of that attention

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Observations of a Volleyball Mom: What it Takes to be Part of a Winning Team

My 16-year-old daughter Olivia plays volleyball year round so suffice it to say that this mom has logged hundreds of hours court-side armchair coaching and

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Are You Too Attached To Your Brand?

Any business owner will tell you that he or she has put blood, sweat and tears into starting their business. The pressure is even greater

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JP’s Picks for Best of Central Valley Business Awards

When is the last time you stopped and thanked your favorite retailer, restaurateur, or even your bartender for the amazing service they provide? I mean,

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The ALS Ice Bucket Challenge: A Teachable Moment in Social Marketing

Unless you have been under a rock waiting for your dial up connection to chime “you’ve got mail,” the Ice Bucket Challenge is hardly news.

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Jane’s Marketing Tips: Building Trust

Trust is the number one way to turn a potential customer into a paying customer. When it comes to business, the kind of trust that

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10 Steps To A LinkedIn Profile Your Boss Will Love

If you follow my posts, you know that I’ve recently fallen in love with the power of LinkedIn. And I’m trying to spread the LinkedIn

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Change is in the Air: The New Twitter Design

Like Facebook, Twitter is an ever-changing entity that, without warning, can change overnight. In the last few months, Twitter got a facelift. What’s different? Let’s

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Lefties Unite: Left is Right

The world may be designed for right-handed people, but thankfully there is a day set aside to recognize us southpaws: August 13 is International Left-Handers

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