If you follow us on Instagram or Twitter, you witnessed some of the amazing photos, design work and experiences that our design team had at this year’s HOW Design Live Conference. After sessions from some of the best designers in the industry, and hands-on design workshops, they returned supercharged and ready to apply what they learned to JP.
We’re going to pass on some of that knowledge to you. Here are three things they learned at HOW Live:
Can the Critic. There is no such thing as a bad idea. Well, ok there are SOME bad ideas. But it’s the bad ideas that lead to ingenious ones. Don’t open your idea with “This may be stupid, but…” Just say it. Your stupid idea may turn out to be the spark of the next big campaign for your client. If you’re always critiquing yourself, or having your ideas put down by others, then you will resort to the safe ideas. And no one makes history by playing it safe.
Play is the highest form of research. Jessica Walsh, Sagmeister & Walsh partner, spoke entirely about the importance of “Play” in work. By seeing work as play, having fun and practicing the skills that we need for our job, we create a better end result. She explained how play has been the basis for some of the world’s greatest inventions. The Wright brothers and Steve Wozniak are only a few examples of people who turned play into world-changing work. So go ahead creative of the world, go tell your bosses that you need to play.
My work is a gift. We want our creatives (and of course, all of our other staff members) to know that their work is a gift. Not everyone can do what you do. Your clients are coming to you because you are talented, and they need your expertise. Don’t always give the client what they want, you owe it to your clients to make it fun, make it exciting and use your expertise to exceed their expectations. Your work is a gift. Your clients will recognize that and see its purpose and value if you put that gift into all that you do.
What advice do you have for us?
See some of the photos from the event below:
By Anna Gonzalez
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