Are you in charge of the marketing for your company? If you are, then you know that some of the marketing choices you are faced with can leave you feeling very uncertain, or confused about what really works.
It can also be difficult to measure return. Thatʼs because the media landscape is changing more rapidly than ever before. Your options are greater than ever, but so is the clutter and fragmentation. Itʼs harder to know what you are buying, especially when it comes to the countless array of digital media options and platforms that are available. Do you have the time and adequate information to fully understand the various media you are considering?
There are some questions you need to ask yourself when evaluating your marketing strategy:
1. What is the most difficult part of your marketing plan?
2. What is the goal of your marketing plan?
3. Who are you trying to reach?
4. What problems have you been unable to overcome?
5. What goals have you not been able to reach?
When you end up having more questions than answers, it may be time to ask for a second opinion. Sometimes, negotiating media on your own is similar to attempting to represent yourself in a legal matter. It is usually better to rely on someone who has spent more time in court.
Finding solutions for clients can be the most rewarding part of my job. I’m not afraid to provide free advice, or a second opinion. If you feel lost and need some marketing guidance, email your question(s) to paul@jpmktg.com. There is no obligation, I’m here to help.
– Paul Quebe, Owner of JP Marketing
