Over the past year at JP Marketing, we have developed a campaign to support family-owned businesses. In our mission to become the family-business marketing experts, a initiative was developed to study, share and support those efforts: Family Biz Buzz.
In 2012, Jane discovered a gaping hole in the marketing information available for family-owned businesses. Thus, Family Biz Buzz, the leading family-business marketing resource, was born.
First, we needed to conduct the research foundation for our content. After multiple interviews with business owners and workers, analyzing case studies and other market research, we felt we had enough to begin building our database. Our research is never ending, and we will continue to interview, study and learn from the thousands of family-owned businesses that are the backbone of our national economy.
If you are a family-owned business and want to be an interview subject, or if you are simply interested in learning more, visit Family Biz Buzz for more information and read our latest posts. Check back each Tuesday for a new blog!
By Anna Gonzalez
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