Kaplan Reflections Lewiston Ad

This print ad was based on the current “Reflections” television campaign that was built to promote the launch of Kaplan’s Augusta location. The client liked the concept so much, they decided to take the campaign campus-wide and extend it into radio spots, print ads, mall dioramas, store-front displays and newspaper free-standing inserts. The concept was to show students visualizing reflections of themselves in the careers or futures that they dreamed of.