We created a television campaign for Kaplan University’s launch of its new Augusta location. The concept was to show students visualizing reflections of themselves in the careers or futures that they dreamed of. They felt that the campaign effectively showed prospective students that when they graduate, they are capable of finding the career they want. Kaplan liked the concept so much that they wanted it to be bigger than the Augusta location launch and decided to take it campus-wide.
The campaign is now extending beyond television commercials into radio spots and print ads. The campaign is also being translated into mall dioramas, store front displays and newspaper free-standing inserts with reflective surfaces so that prospective students can literally see themselves graduating from Kaplan University.