The Authentic You

Today at the Fresno Advertising Federation luncheon, guest speaker Ann Evanston discussed various ways businesses and entrepreneurs can enhance their social media presence.

While her entire presentation was completely thought-provoking and interesting, the biggest thing I took away from her presentation is that no matter what, we need to be ourselves in life and in business. She used the following quote from Dr. Seuss.

 Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.

No matter what type of business you are in, being yourself is the most important thing.

If you can go out and be who you are and represent yourself and your company in an honest and upfront way, there shouldn’t be anything that can get in your way of success.

Take a look at how you interact with your customers and co-workers. Are you being authentic? Are you really engaging and trying to learn?

Dr. Seuss put it best…

You have brains in your head.

You have feet in your shoes.

You can steer yourself any direction you choose.

You’re on your own. 

And you know what you know.

And YOU are the guy who’ll decide where to go.


Outreach & New Media Manager