Fresno Jewelry Mart celebrated its 70th year in business by going back to its roots and changing its name to Lewis Diamond Company. In less than 30 days, we needed to communicate the new name and new messaging during the busiest time of the jewelry industry - the holidays!
Developing a new brand
After settling on a new name to honor the founder of the company, we designed a logo with an elegant diamond mark that works as a design element across multiple mediums. A brand guide was developed to keep the new brand on track in the coming years.
Social campaign resulted in 2,345% growth in users reached month over month.
Getting the word out
To announce the name change, we launched a full campaign blitz complete with new signage, window clings, a media announcement, new website, television commercial, web banners, and more.