This campaign was developed to help LENNAR® Homes, a nationwide home builder, launch a whole new concept in housing: a home within a home whereby multi-generational living could easily be accommodated.
Targeting Multigenerational Families Through Direct Mail
How do you explain a completely new housing concept that nobody has ever seen before? With the actual floor plan, of course. As part of the California launch in Fresno, we decided the best way to sell the innovative new product was to show it through a series of direct mail pieces and print ads.